BossMan Dlow is keeping his foot on the gas. The Port Salerno, Florida rapper dropped the official music video for Ain’t Easy featuring G Herbo on May 6, 2026, adding a visual dimension to one of the more compelling tracks on his second studio album, Chicken Talkin Bastard, released April 10, 2026.
The video, which premiered on YouTube to over 54,000 views within its first day, pairs two artists whose careers share more common ground than geography might suggest. Both built their reputations through raw, street-rooted storytelling. Both earned their audiences the hard way. And Ain’t Easy leans directly into that shared DNA.
BossMan Dlow and the Rise That Nobody Handed Him
BossMan Dlow, born Devante Milan McCreary on August 31, 1998, began rapping in 2019 while serving time in county jail — a detail that has become central to how he talks about his music and what it represents. He grew up in Port Salerno, Florida, where his father worked as a truck driver, and credits his brother Tory with inspiring him to pursue music.
The climb from there to national recognition was neither clean nor quick. After releasing the mixtape Too Slippery in 2023 and its Alamo Records re-release 2 Slippery later that year, his 2024 single Get in with Me went viral on TikTok and Instagram, eventually debuting on the Billboard Hot 100 and peaking at number 49. The track’s momentum was accelerated in part by a public feud that had nothing to do with him — but the song was undeniably the right record at the right moment.
His debut studio album, Dlow Curry, followed in December 2024, featuring collaborations with Lil Baby, GloRilla, Ice Spice, French Montana, and Babyface Ray. It debuted at number 36 on the Billboard 200. Chicken Talkin Bastard, his sophomore effort, builds on that foundation with a wider cast and a sharper sense of what BossMan Dlow does best — music that sounds like it came from somewhere real.
G Herbo Brings Chicago Grit to the Collaboration
The feature choice on Ain’t Easy is not incidental. G Herbo, born Herbert Randall Wright III on October 8, 1995, rose through Chicago’s drill scene and has maintained one of the genre’s most respected catalogs over more than a decade. His albums PTSD (2020), 25 (2021), and Survivor’s Remorse (2022) all reached the top ten of the Billboard 200.
Known for a distinctively melancholy flow and co-signs from figures like Drake, Chance the Rapper, and Common, G Herbo has never been an artist who chases trends. He gravitates toward collaborations that feel earned, and his presence on Ain’t Easy signals that BossMan Dlow’s credibility in the broader hip-hop landscape has grown considerably since his breakout two years ago.
The pairing of a Florida rapper steeped in Southern cadence and a Chicago drill veteran known for lyrical weight creates an interesting tension on the track — one that the title Ain’t Easy earns honestly.
What Chicken Talkin Bastard Says About Where BossMan Dlow Is Headed
Chicken Talkin Bastard is a 20-track album released April 9, 2026, running just under 48 minutes and featuring collaborators including Trey Songz, DaBaby, OJ Da Juiceman, and BossMan Pac alongside G Herbo. The project reflects a deliberate expansion in BossMan Dlow’s creative reach — more voices, more sonic range, but the same underlying sensibility that made Get in with Me impossible to ignore.
Ain’t Easy sits at track six on the album, and the decision to give it a full visual treatment suggests the team views it as one of the project’s defining statements. The song’s themes — perseverance, authenticity, the cost of getting to where you are — align naturally with how BossMan Dlow has always framed his own story. He has described his music as motivation music, and Ain’t Easy delivers on that description without softening the edges.
The official video for Ain’t Easy is available now on YouTube. The full album Chicken Talkin Bastard is streaming on all platforms.
