Snoop Dogg is not easing into 2026 he is arriving all at once. The West Coast rap legend has unveiled a full multimedia rollout this spring, beginning with a new single, a companion film releasing today, and an album set to follow on April 10. For an artist more than three decades into his career, the scope of the project makes clear that slowing down has never been part of the plan.
The new single: Stop counting my poccets
The latest release, Stop Counting My Poccets, is a brief but hard-hitting G-Funk record that showcases Snoop’s signature West Coast style, blending confident lyricism with laid-back bounce. The Source The track addresses his success across music, film, and cannabis while pushing back at critics who fixate on what he has built financially. It is a confident, unbothered statement classic Snoop in both tone and delivery.
Accompanying the release is a cinematic short film directed by Luis De Pena and Yaslynn Rivera, styled in black and white with red and blue accents, paying homage to classic West Coast crime stories and featuring appearances from artists including Ray Vaughn and G Perico. The Source
The film: a heist story with a full cast of West Coast talent
The Ten Til Midnight film, written and directed by Luis De Pena and Yaslynn Rivera, centers around two brothers Ru Little and Do Wrong in what appears to be a heist narrative. HotNewHipHop The story seems rooted in a high-stakes plot, seemingly one born out of a heist gone wrong, with Snoop sporting a wide range of looks throughout. HipHop-N-More
The film stars West Coast rap artists Ray Vaughn, G Perico, Hitta J3, and BLK ODYSSY HotNewHipHop, giving the project a roster that runs deep in current West Coast culture. Early previews suggest a gritty, cinematic vibe, with Snoop stepping into multiple roles throughout the project. Black America Web
The album: 10 Til Midnight’ arrives April 10
The album, released through Death Row Records and distributed by Gamma, contains 14 songs Apple Music, with a runtime that leans lean and deliberate. The project will include collaborations with Swizz Beatz and Pharrell Williams, among others, and is described as a reflection on growth, ambition, and evolution. The Source
The pairing of the film and the album is intentional. The movie drops on March 27, with the album following on April 10, creating a one-two punch that blends music and storytelling. Black America Web It is a format that fits where hip-hop has moved visual, layered, and built for an audience that consumes music and culture simultaneously across multiple screens.
Why Snoop keeps connecting across generations
With a career spanning over three decades, Snoop has proven time and again that he is not just an artist but a cultural phenomenon, masterfully navigating the transition from gangsta rap pioneer to global media mogul. The three O Five
Part of what keeps him relevant is the willingness to build around his music rather than simply release it. Over three decades into his career, Snoop isn’t just dropping music he’s building worlds around it, through film, collaborations, and branding, continuing to move like someone who understands that hip-hop today is just as visual as it is sonic. The Urban Daily
The G-Funk sound that first made him a household name in the early 1990s has never fully left his music, but the way he packages and presents it has evolved considerably. The Ten Til Midnight rollout a single, a film, and an album, all released in close succession reflects that evolution in real time.
What fans can expect
For longtime listeners, the project signals a return to form in terms of tone and production style. For newer audiences, the film offers an entry point that does not require any prior knowledge of his catalog. This upcoming album cycle is expected to be one of his most ambitious yet, as he continues to experiment with modern production while honoring the G-Funk roots that made him a household name. The three O Five
With the film out today and the album arriving in two weeks, the spring 2026 season is shaping up to be one of the more creatively active stretches of Snoop’s already long and varied career.
