According to sources to Google, the internet giant is looking to launch their own music subscription service by the end of the year. Both The Verge and The Financial times claim that Google is currently in talks with music labels to push the service. Google’s music stream service Play music has been around since 2011, not a long time but since it launched they changed the name originally naming the service Google Music. Unlike Apple and Amazon, Google is looking to start a subscription service which would more than likely have unlimited downloads and streaming available. Which in the long run if done right could hurt Apple’s iTunes service. No other info is available at the moment but I’m sure when Google is ready to launch the service they will be ready to take on Apple , Amazon and Spotify.